As gamers, exclusive licenses are always a point of FUT 23 Coins contention. On one hand, the basketball genre benefited for years as 2K and EA battled it out for hardwood dominance, with 2K eventually pushing EA out via a superior product. On the other hand, a game like FIFA where EA signed a semi-exclusive partnership, forced 2K out of the market. As a result, the larger community feels as if FIFA spiraled downhill shortly after. Unfortunately, the parallels between FIFA and FIFA stop there due to the nature of the licenses at play.

While FIFA (the game) utilizes team, league, and/or cup-specific licenses mixed in with the FIFPRO license, FIFA utilizes the NFL license, which allows EA to use NFL teams and the NFLPA license to use player likenesses. If you subtract the exclusive NFL license, you’ll more than likely have generic teams with generic uniforms and jerseys. In essence, the FIFA license is just about name first (brand) and content (World Cup game) next. This is what allows EA to walk away from it with the confidence that its won’t be affected in an adverse way. I’d imagine that given EA’s track record of stripping edit mode of features means that most FIFA fans won’t want to play with the “New York Blue” instead of the New York Giants.

It will take some time to get used to not referring to EA’s soccer game as FIFA. It’s been a mainstay on my consoles since I first played FIFA International Soccer back in 1994. Much like Konami rebranding FIFA 23 to FIFA, change is in the air, and at the end of the day, it’s just a name. Gamers will adapt as we always do, but we’ll be sure to hold EA accountable for all of the innovations and creativity that was promised in its blog.

In response to the latest news on EA officially changing the name of its FIFA series in 2023, FIFA president Gianni Infantino had this to say.

“I can assure you that the only authentic, real game that has the FIFA name will be FIFA 23 Coins for sale the best one available for gamers and football fans. The FIFA name is the only global, original title. FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on – the constant is the FIFA name and it will remain forever and remain THE BEST.”